Ericsson Corporate Client Division (ECCD)
Republic of Lithuania
In spring of 1997, ACES Vilnius guided the company during the visit to the company's new headquarters in Lithuania by the PM of Sweden. The agency produced an attractive press release with photos of the new headquarters.
Using this distinguished atmosphere, the President of Ericsson Lithuania announced new plans of the company to start production in Lithuania in cooperation with a well known local company.
Resulting media coverage from the PM visit and press conference with the company's President after the visit was widespread, with many articles about software producing companies in Lithuania and Ericsson possibilities in the new market.